| Features
The Basic Features included with Emailxtra email marketing
technology platform include:
Reporting
-
Detailed/Real-Time Reporting
- Individual Tracking/Profiling - Complete email action history
- Campaign-Based Reports - Opens, clicks, bounces, unsubscribes,
spam complaints, referrals (send-to-a-friend); date ranges
- Filter-Based Reports
- Open and Click-Through Histograms
- List-Based Reports - % free and AOL accounts, monthly
subscribes, unsubscribes, by demographic
- Export Reports to Excel, Word, etc.
- Reports By Email
- Text Message Open Tracking
- Campaign Report Builder
- Top Domains Report
- Performance Benchmarking (List & Message Indexes)
Segmentation & Personalization
- Demographic/Profile & Activity-Based Filter
- Email Merge - Personalization
- Unlimited Demographics Fields
List Management
-
List Upload Control (Replace/Append)
- Automatic Unsubscribe Confirmation Message
- Reply/Unsubscribe Handling
- Bounce Retry/Processing
Message Creation & Management
-
Proof List/Test System
- A/B Split/Random Group Testing
- Template System
- Spam Content Checker
- Automatic Footer Message
- Link Aliasing
- Content Library - Upload images, files and landing pages
- Message Categories and Alternate Names
- Message Notes - Workflow, lessons learned, etc.
- AOL Subscriber Settings (Multipart versus Text)
Forms and Surveys
-
Customizable Opt-In Forms
- Reader Surveys/User Profiles
- Referral/Send to a Friend
- Automated Welcome Message
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